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“Together, we go further.": the new employer brand unveiled

Ensemble, on fait du chemin, Together, we go further.

For more than 82 years, we have placed people at the heart of our development. This new identity developed in collaboration with lg2, reflects the values that guide our company on a daily basis: respect, support, excellence, and accountability.

These values are embedded at every level of our organization and are embodied by our teams every day. Collaboration, continuous growth, and inclusion reinforce these strong foundations.

This new identity goes beyond a mere visual change; it expresses a sincere commitment to both our current and future collaborators.

A collective and unified vision

With the new tagline “Together, we go further”, we reaffirm our commitment to creating an environment where each collaborator can grow and contribute to collective success.

The word “together” is a call to action, symbolizing unity and reflecting a sense of community, while “we go further” evokes both personal and professional progress, a key element of our company culture.

The face of the new brand

To reflect our new employer brand, we have chosen to highlight our own collaborators. Their diverse backgrounds and roles within the company faithfully embody our values and spirit.

Each of them has chosen to go further with Groupe Morneau, and we are grateful for their contributions in this campaign, which demonstrates not only their pride in belonging to our community but also their commitment to the company. They are the driving force, and their participation is essential to our collective growth.

A meaningful visual identity

The renewed visual is inspired by Morneau's history. This blend of colors epitomizes both tradition and innovation, emphasizing our commitment to providing a dynamic, inclusive and stimulating environment for each and every collaborator.

Opportunities for everyone

At Groupe Morneau, each collaborator has a key role to play in the company's success. From the road to warehouses and offices, we are dedicated to providing opportunities for growth, increasing autonomy and a nurturing environment.

“This new employer brand reflects our commitment to supporting our collaborators in their career paths, by offering them development resources to grow and advance,”

explain Catherine and David Morneau, Groupe Co-Presidents.


A revamped recruitment site

As part of this renewal initiative, a new section dedicated to careers has also been launched, allowing you to discover all the available opportunities. This portal is designed as an inclusive and accessible gateway for talents seeking new professional challenges. Visit it today by clicking here!